The seventh cause of poor cashflow - Sales levels are too low

Anna Stubbs • April 19, 2024

It might sound obvious, but it isn’t to many businesses. If current sales levels don’t support the overheads and other cash demands on the business, then your overdraft will keep increasing.

This means that your business in its current state is not viable (unless you have ongoing access to new funds from investors or financiers).


There are five ways to improve your sales levels. These are:


1. Increase customer retention.
Stop your customers from defecting to the competition.


2. Generate more leads.
Gain more enquiries from people who are not yet customers.


3. Increase
your sales conversion rate.
Get more of your prospects to buy from you.


4. Increase transaction frequency.
Engage your customers to buy from you more often.


5. Increase transaction value.
Help your customers to buy more products or services from you.

There are literally hundreds of individual strategies that you can implement within these categories to increase sales. Sending you a list would be pretty silly of us and overwhelming for you. Some strategies don’t apply to your industry, and some just won’t work in your business for whatever reason.

What we have found through experiencing a wide range of client situations over the years, is that certain things do work in each type of business. There’s a pattern that we see in clients - both good and bad! How does a business grow its sales without its owners becoming overwhelmed by a mountain of change?

The best and most supportive way to grow and improve a business is to have someone looking over your shoulder from time to time, helping you build a plan and a forecast, and keeping you accountable to making the changes that will make the most important differences.

Without that support, we all end up in our business and never working on it. Talk to us about how we can provide that support.

By Anna Stubbs February 25, 2026
Chances are you’ve heard of the accounting term ‘balance sheet’. But what is a balance sheet? And what does it tell you about your finances? Your balance sheet is a financial statement that provides a snapshot of your company’s financial position at a specific point in time. It’s an overview of your finances that details three key elements of your accounting. 
By Anna Stubbs February 25, 2026
A Bank reconciliation involves a comparison of your sales and expense records against the record your bank has. It is a critical financial process to identify and rectify any discrepancies or errors between your internal financial records with the transactions recorded in your bank statement. Bank reconciliations keep your bookkeeping accurate and can help lower your tax, alert you to fraud, and allow you to track costs. They are essential for several reasons: Firstly, they help detect and prevent fraudulent activities or errors, such as unauthorized transactions or bank fees. Secondly, they provide a clear picture of your actual cash position, allowing for better cash flow management and informed financial decision-making. Thirdly, by reconciling regularly, you can also identify any outstanding checks or deposits that haven't cleared, ensuring that you have an up-to-date understanding of your financial health. It can take a lot of time to do it manually, but there is plenty of software to make the process easier. It's important to do it regularly so you recall the correct details. To learn more about how to perform a bank reconciliation and its importance, you can read this guide from Xero. If you need further assistance please talk to us, we can help.
By Anna Stubbs February 25, 2026
“Our data shows more clouds have gathered over business confidence, and the outlook for SMEs in 2026 is unsettled.” “Firms tell us they are worried about tax, struggling to invest and fear they’ll have to put their prices up in the months ahead.” David Bharier, Head of Research at the British Chambers of Commerce