Step 10 of Building a Better Business

Anna Stubbs • August 2, 2023

Keep your ‘well of happiness’

This should be something you focus on all the time. Just as the flight attendants tell you to put the oxygen mask on yourself before helping others, it’s the same in business - you need to look after yourself at all times.

What are the things that fill your ‘well of happiness’?

These are activities that restore your energy and resilience levels and help you face challenges in your business. It could be dancing, yoga, mountain biking, reading, weightlifting, cooking, or meeting friends for coffee. Most likely, they’re the things you just don’t feel you have enough time for right now.


Of course, you do have the time; you have the same number of hours in your day as Einstein or Helen Keller had. You’re just choosing not to spend your time on these activities.


Make a list of the pastimes that make you happy. These are things you keep putting off doing because you think you don’t have time or feel guilty about taking time out of your business to enjoy.


Now, make a commitment to yourself to spend at least 1 hour per day doing these things. Share that commitment with your business mentor or someone who’ll hold you accountable to spending your time in this way.


Lastly, set aside time in your diary to do these activities until they become an ingrained habit.


Keeping your well of happiness full reduces stress and restores your energy, both crucial to life and business success. So, make it a priority.


“Life is short. Smile while you still have teeth.” - Mallory Hopkins

The Man on the Moon Principle

By Anna Stubbs • October 22, 2025
In 1961, President John F Kennedy famously announced his goal of landing a man on the moon and returning him safely to Earth before the decade was out. As we know, in July 1969, Neil Armstrong and Buzz Aldrin became the first people to walk on the moon, and were brought back to Earth safely, achieving JFK’s goal.  At a time when most people hadn’t even been on an aeroplane, landing on the moon would’ve felt unachievable and overwhelming. However, such a massive goal united people with a purpose; the story goes that even a cleaner mopping the floor at the space station said his job was to help put a man on the moon. So, how did they make the goal achievable? They broke it down into milestones, with each one taking them closer and closer to achieving their ultimate goal. The first milestone was to achieve lift off. So, they set about resolving this challenge. The next milestone was to reach orbit, so they had a team working on this milestone. Then, they had to reach the moon’s atmosphere, land safely on the moon, take off from the moon, enter Earth’s atmosphere and land safely back down to Earth. You can see how breaking the goal down into milestones gave everyone a more achievable objective to focus on which was less overwhelming. Those milestones were then broken down into the actions which needed to be completed. Each action was essentially a small step towards reaching the ultimate goal.

5 signs you’re undercharging

By Anna Stubbs • October 22, 2025
Are you undercharging for your services? It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Understanding your revenue drivers

By Anna Stubbs • October 22, 2025
For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your revenue levels will be. But what actually drives these revenue levels? And how do you get in control of these drivers?