Driving your business with reporting

Anna Stubbs • November 1, 2023

Do you wait for your Annual Accounts to arrive before you look at your numbers for the year?

By the time your accounts have been finalised, the data is historical. Any changes you make, as a result of reading these, may not necessarily be helpful for your future.

Would you drive your car forward by looking in your rear-view mirror? Talk about dangerous!


If you want to take control of your business’s future, it’s essential that you set targets to achieve and regularly monitor your actual results against them. By producing a monthly Management Report, you’ll have access to up-to-date data that will enable you to quickly identify areas of concern, allowing you to implement strategies for improvement to ensure you remain on track to achieve your goals.


Monthly Management Reports enable you to make better decisions in your business, based on current data. Your report dashboard provides a snapshot of your numbers and means you can quickly interpret your results each month and identify important trends in your business.


However, receiving reports each month is only useful if you set aside time to review them and understand what the reports are showing you. It’s not enough to see that your gross profit has dropped this month compared to last month; you need to be able to understand the reasons why it has dropped so you know the actions you can take to improve.


Because we want you to develop the discipline to set aside time to review and truly understand your reports, our Management Reporting service involves a 15-minute phone call with a senior accountant each month to discuss your results.


This will ensure you receive the maximum value from your reports and can make the necessary changes to your business to ensure its success.

“The future depends on what we do in the present.” - Mahatma Gandhi

The Man on the Moon Principle

By Anna Stubbs • October 22, 2025
In 1961, President John F Kennedy famously announced his goal of landing a man on the moon and returning him safely to Earth before the decade was out. As we know, in July 1969, Neil Armstrong and Buzz Aldrin became the first people to walk on the moon, and were brought back to Earth safely, achieving JFK’s goal.  At a time when most people hadn’t even been on an aeroplane, landing on the moon would’ve felt unachievable and overwhelming. However, such a massive goal united people with a purpose; the story goes that even a cleaner mopping the floor at the space station said his job was to help put a man on the moon. So, how did they make the goal achievable? They broke it down into milestones, with each one taking them closer and closer to achieving their ultimate goal. The first milestone was to achieve lift off. So, they set about resolving this challenge. The next milestone was to reach orbit, so they had a team working on this milestone. Then, they had to reach the moon’s atmosphere, land safely on the moon, take off from the moon, enter Earth’s atmosphere and land safely back down to Earth. You can see how breaking the goal down into milestones gave everyone a more achievable objective to focus on which was less overwhelming. Those milestones were then broken down into the actions which needed to be completed. Each action was essentially a small step towards reaching the ultimate goal.

5 signs you’re undercharging

By Anna Stubbs • October 22, 2025
Are you undercharging for your services? It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Understanding your revenue drivers

By Anna Stubbs • October 22, 2025
For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your revenue levels will be. But what actually drives these revenue levels? And how do you get in control of these drivers?