Business tips - Learning to make good business decisions

Anna Stubbs • January 27, 2023

Making good business decisions is easier to do when you have excellent information at your fingertips – and that’s the value of having great reporting at the heart of your startup.

 

Any cloud accounting software worth its salt will offer you straightforward ways to run your financial reports and track your important metrics. That’s standard in the new digital world. And this level of reporting gives you real, tangible data on which to base your decision-making. But good decision-making isn’t just about the numbers.

 

As well as having an effective understanding of your finances, you need a sense of what's good for the business, how decisions will impact on your growth and what your future path looks like.

How often should I look at management information?

 

Modern cloud accounting software makes it easier than ever to run detailed, up-to-date reporting on your financial position. With the click of a button, you can run numerous in-depth reports and statements that show your past and future position. Doing this regularly gives you a wealth of financial information on which to base your decision-making and strategic thinking, so we would suggest doing this at least once a month. At each stage in your startup’s growth, you’ll have to make important decisions about your next step – so, it’s important to think about the financial implications of any new projects, the amount of cash in the business and the availability of new sources of funding.

 

What can I use to inform my decision-making?

 

Setting up a custom dashboard to monitor the most important metrics and key performance indicators (KPIs) is definitely a good idea. Most accounting apps will let you tailor your dashboard, so you can pick and choose from KPIs that are most relevant to your startup.

Set clear and democratic targets for all of your main KPIs and track them on a weekly basis, so you’re monitoring the financial heartbeat of the business. If cashflow is looking poor, look at freeing up some cash, or borrowing money to fill the gap. If sales revenues are dropping, put some renewed vigour into your sales activity, or get a new marketing campaign underway to raise awareness of your most profitable products and services.

 

How can I use scenario-planning?

 

You may be the sole founder of your startup, or you may be part of a bigger team of co-founders. But the reality is that no one person can make all the decisions in a busy startup. To get the best overview of a challenge, or to come up with an effective way to grab a potential opportunity, you need to talk to your team or support network – that’s the only way to get an effective consensus. Talk through the current threats and opportunities and run through as many different potential scenarios as possible. What’s the best-case scenario, and how can you achieve it? What’s the worst-case scenario, and how do you plan for it, if things don’t go according to plan?

 

Why should I work with an experienced external adviser?

 

When you’re working in the business 24/7, it’s hard to see the business in an objective way. Your judgement on some issues can be overly emotional and clouded by internal or political factors. Working with an experienced accountant, business adviser or business coach brings a fresh perspective to the business – both financially, strategically and emotionally. Having a trusted external accountant on the team definitely helps you get your numbers straight. But they can also bring their knowledge and experience to bear on your strategic thinking, your decision-making and the impact of the business on your own mental health and wellbeing. You can open up to them about your worries, share your aspirations for the business and bounce strategic ideas off them – taking some of the pressure off your shoulders.

 

How can I track progress against goals?

 

To meet your goals and make good business decisions, it’s helpful to monitor and track your progress against these targets. If you refer back to your reporting and KPI metrics, you can easily measure your performance over time – and take action if progress is starting to slip.


Areas to keep an eye on can include:

 

  • Cashflow position – to make sure there’s enough cash in the business to keep your project moving forward and heading towards the agreed end goal.
  • Sales figures and revenue – so you can see how you’re tracking against your sales targets and if the intended revenue from the project is being achieved.
  • Budgets and expenses – to check that you’re not overspending on your project and that the team is being sensible with costs, expenses and essential overheads.
  • Gross margin percentage – so you can keep the business profitable and aim to meet your profit targets for the period, or year-end.
  • Growth against targets – to keep the business performing well and growing at the rate you predicted to meet your growth target for the period.

Six steps to better cash flow

By Anna Stubbs • June 23, 2026
Need a hand managing cash flow? You’re not alone. The key is getting your invoicing right, by invoicing customers as soon as possible and using tools like Xero’s invoice reminders to move payments along. That said, there are a few other simple rules you can apply to manage your cash flow and get your invoices paid even faster:  Keep your books accurate and up to date - so you can see your financial state at a glance. Don’t be too lenient with your customers - you can be direct and still polite. Keep a close watch on your accounts receivable turnover at all times and act sooner rather than later. Keep your accounting simple - so you have a good handle on these business metrics. We can help with this. Keep your business and your professional finances separate - this is essential to understanding your true cash flow position. Mixing your business and personal finances can leave you uncertain about business performance. Build a cash reserve - so you are prepared for unexpected events and can take advantage of opportunities when they pop up. Track your cashflow and forecast - whether it's automated reporting, AI, or a custom report we prepare for you, staying on top of your cashflow and making sure you have funds to operate smoothly is crucial. First you want to get your invoicing right. Get into a habit of sending invoices quickly. Then follow the steps above to collect revenue and keep your finances organised. Get in touch for guidance on your invoicing and business cash flow, if you need support tracking or projecting your cashflow we're here to help.

Cutting costs or increasing your prices? We can help

By Anna Stubbs • June 23, 2026
With many businesses expecting a lower profit this financial year, the more prepared you can be for the unexpected, the better. Managing expenses is a good idea at any stage in your business and you can also consider increasing your prices to improve your margins. Smart ways to get your costs under control Cashflow has been a big issue for thousands of businesses this year, and when the money’s not rolling in, it can help to rethink your costs. To do it effectively involves more than just keeping an eye on outgoings. It’s about looking at all the moving parts of your business to see if your systems (or lack of) are costing you unnecessarily. Here’s how: Muck in - Do a cost control audit to work out where your big cost centres are, and look at your systems for managing them. Be aware - Don’t just slash your expenses without considering impacts. Also track costs and look out for opportunities to trim fat or take a different approach to get the same result. Unite your team - Bring everyone together to monitor and analyse inputs and expenses. Reviewing and developing your systems? Get your team’s feedback. Look to your peers - How do your costs compare to others? If a business of a similar size and production system to you is performing well, but spending less, explore what they’re doing differently. Seek advice - Got a good idea of where the issues are, or feeling totally confused? Talk to your advisors about your next steps. How can I put my prices up without losing customers? If you need to change your pricing to make ends meet, be honest and up-front with your customers at all communication points. Make it clear on your website and social media that prices have changed and why. Send an email to let all your clients and suppliers know about the changes. Meeting people face-to-face? Make sure they’re aware of the price hikes before they’re invoiced, no one likes a nasty surprise and many countries and regions have fair trading and/or consumer protection acts. Provide the best customer experience you can by updating staff on any changes and advising them on how to communicate these with customers. Worried you’ll lose fans? Consider staggering price increases of individual products over time. Get in touch if you'd like us to help with an analysis of your margins and expenses.

Leveraging the seven Cs in a hybrid workplace

By Anna Stubbs • June 23, 2026
It goes without saying that communication in the workplace is extremely important. Oftentimes, people will need to communicate with others, whether that’s a phone call to secure a sale, a chat with a team member, or an email about a cross-departmental project. What’s more, with hybrid working having become more entrenched in the post-pandemic era, effective communication has never been more important. The seven Cs of communication One way to improve the quality of communication in the workplace is to adopt the ‘seven Cs of communication’ - a concept first introduced in the 1950s by Scott M. Cutlip and Allen H. Center in their book, Effective Public Relations. Although these foundational concepts for effective communication have been around for many decades, they remain a useful guideline that can be used by remote, office, or hybrid workers alike. The seven Cs highlight how communications should be: Clear. Messages should be delivered with clarity: that means easy-to-understand language that avoids the use of jargon or slang to convey a point. Being clear in communications also means not using overly technical terms without clarification. Concise. No one enjoys reading stuffy prose that rambles. Removing excess filler from communications will help readers remember the point of your message more easily, while making your overall message more memorable. Complete. All essential details should be included in a message to minimise misunderstanding or confusion. Coherent. To ensure a smooth read, a message’s structure should be logical and consistent throughout. Concrete. Using specific, precise terms can help remove vagueness from your messages, and help avoid misunderstandings caused by ambiguity. Correct. Correct grammar and punctuation is an essential part of communication. Similarly, if using technical language, make sure that any terms are used in their correct context, and can be understood by the target audience. Courteous. Being respectful in how you word your messages, and remaining polite at all times, not only builds goodwill among colleagues, but is essential in fostering a positive workplace environment. Similarly, make sure to be timely in your responses – if you’re backlogged with work and know you’ll take a few days to get back to someone about a query, let that person know upfront. Follow the seven Cs to minimise misunderstandings, and to create thoughtful, memorable messages that encourage teamwork, no matter where your team is located.