Through this series we have looked at various parts of the marketing cycle – you know who you are talking to, you know what you’re saying and how you’re delivering the communications. What’s left? Well, in a word – momentum. It’s important that your plans have a beginning middle and end. Feel free to press…Read More
So far in this series of blogs, we have covered the importance of attracting and maintaining a good bank of customers and prospects. We’ve also covered the absolutely essential part of the process that is knowing what your key messages are and how they align with your customers’ needs. So you almost have every part…Read More
Budget summary There was wide-ranging speculation in the run up to this year’s Budget, with experts predicting that, whilst Brexit and ending austerity would be the most prominent features, Chancellor Phillip Hammond would also take the opportunity to make changes in other areas such as pension contributions tax relief and the tax regime for digital-only…Read More
So far in this series we have covered the importance of networking and maintaining good lists of clients, prospects and contacts. You’d be forgiven for thinking the next obvious topic is communication, but it’s not. The next stage in successfully growing your business is knowing what your key messages are. It’s worth spending a significant…Read More
Your business networks: be aware of them, cultivate them and grow them. No matter what your business is, it is unlikely that it won’t benefit from maintaining networks of contacts for marketing purposes. Park the GDPR issue for a moment, we’ll come to that. Networks come in many formats: Immediate group of colleagues Clients, past…Read More
This is the first in a series of articles on the many different ways you can grow your business, networking being a valuable (if sometimes awkward) way to start. As a practice we are looking to attend more networking events so we’re particularly interested in why and how we should network. “I’ve met so many…Read More
When was the last time you had a really good look at the service you offer? It’s really easy to slip into habitual ways of doing things. “We’ve always done it like this” and “If it’s not broken, don’t fix it” are common shouts when we discuss service levels with our clients. It pays to…Read More
Know your limits! Personal allowance has increased to £11,850, but individuals earning over £100,000 lose their personal allowance by £1 for every £2 over this threshold, meaning an effective 60% tax rate between £100,000 and £123,700 Basic rate tax band has increased to £34,500, meaning you do not pay 40% tax until you earn income…Read More
We have put together a few top tips to help you plan ahead and make sure you are saving as much as possible against your next tax bill. Time spent considering these options as early as possible can really make a difference. USE YOUR ISA: The ISA allowance for 2018/19 remains at £20,000 and cannot…Read More
Making Tax Digital (MTD) represents a complete change to the UK tax system, affecting VAT-registered businesses initially and then going on to impact on every UK tax payer. This has an immediate effect on some of our clients – but eventually, as HMRC develops its plans, it will affect every tax payer we act for.…Read More
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