Achieving your goals with the rocks, pebbles and sand mindset

Anna Stubbs • July 6, 2023

Have you ever found yourself struggling to achieve your goals because you just don’t have enough time to commit to them? Chances are, you’re doing things back to front.


Rocks, Pebbles and Sand is a simple, yet crucial, planning concept depicting that we’ll achieve more if we set our annual goals (or ‘rocks’) first, then our 90-day goals (‘pebbles’) and actions (‘sand’).


If we had a jar and first put in some sand, then added pebbles, then tried to put the rocks on top, not many rocks would fit. If you start with the rocks, we can fit the pebbles in, then the sand will filter through the gaps and we can fit more in.


For a lot of business owners, the day-to-day tasks fill up most of their day. In other words, their jar is filled up with sand, not leaving much room for the rocks and pebbles.


If they were to start with their annual goals and break these into 90-day goals, their daily actions will be driven by their goals. That means their daily tasks are helping to achieve their goals.


For example, if your annual goal was to increase sales by 10%, your 90-day goal might be to have completed training for the sales team. The sand might be designing a sales training programme, finding someone to deliver the sales training, and training each salesperson.


If you didn’t have the ‘rock’ of increasing your sales by 10%, it’s likely that your sales team would be too busy in their day-to-day tasks to stop and spend time undertaking training. If you didn’t have the ‘pebble’ of completing the training within 90 days, the training would be pushed to the bottom of the list for your sales team.


By structuring our planning and goals in the right order, we can more easily keep our focus on the things that matter the most. We can be very clear about the things that we are doing on a day-to-day basis, since they will be driven by those annual goals that we have set. Following the Rocks, Pebbles, and Sand mindset will help us achieve our goals more effectively.


Need help with achieving your goals? We can help!

By Anna Stubbs March 31, 2026
How often do you get to the end of a working day and wonder where the time went? Perhaps you never got to item 3 (or even item 1!!) on your to-do list. How can you solve this problem without working longer hours? The answer is very simple, but the art in the solution is where the gold is. The answer to free up time is to delegate more – either to existing team members, new people you recruit, or externally to outside contractors. However, if delegation were that easy, everyone would be doing it now, right?
By Anna Stubbs March 31, 2026
The average business owner needs an additional four hours in their working day to complete their admin, according to research by OnePoll. If your people are spending 20 hours per week wading through tedious and unproductive admin, that’s bad for the business and for your efficiency. Fortunately, technology and software automation can go a long way towards automating these low-level admin tasks.
By Anna Stubbs March 31, 2026
“Q: I’ve heard there are some upcoming amendments to Statutory Sick Pay. What are the major changes I should be aware of?” One of several changes introduced by the Employment Rights Act 2025 was an amendment to the way that Statutory Sick Pay will function for UK employers. “A: In short, SSP will be available for more employees and will also be available from day one of sickness absence.”