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Growing your business [Part 4] Open the doors of communication

So far in this series of blogs, we have covered the importance of attracting and maintaining a good bank of customers and prospects. We’ve also covered the absolutely essential part of the process that is knowing what your key messages are and how they align with your customers’ needs. So you almost have every part…Read More

Growing your business [Part 3] What are you saying?

So far in this series we have covered the importance of networking and maintaining good lists of clients, prospects and contacts. You’d be forgiven for thinking the next obvious topic is communication, but it’s not. The next stage in successfully growing your business is knowing what your key messages are. It’s worth spending a significant…Read More

Growing your business [Part 2] Growing a network of contacts

Your business networks: be aware of them, cultivate them and grow them. No matter what your business is, it is unlikely that it won’t benefit from maintaining networks of contacts for marketing purposes. Park the GDPR issue for a moment, we’ll come to that. Networks come in many formats: Immediate group of colleagues Clients, past…Read More

Growing your business [Part 1] Networking

This is the first in a series of articles on the many different ways you can grow your business, networking being a valuable (if sometimes awkward) way to start. As a practice we are looking to attend more networking events so we’re particularly interested in why and how we should network. “I’ve met so many…Read More

Is it time to service your service?

When was the last time you had a really good look at the service you offer? It’s really easy to slip into habitual ways of doing things. “We’ve always done it like this” and “If it’s not broken, don’t fix it” are common shouts when we discuss service levels with our clients. It pays to…Read More

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